Montreal-Based Beauty and Lifestyle Blog

July 26, 2014

Visiting Kirkland's Trade Secrets/Glamour Secrets Beauty Store | Review

What I love so much about living in Montreal is that there are always new places to discover. While I know a good few beauty 'hot spots' in the downtown area and in the east end, whenever I get the chance to visit the West Island I always get super excited since they have many stores that I am unfamiliar with but that have so much to offer a beauty obsessed person like me. I was recently invited to visit a store in Kirkland called Trade Secrets, soon to be re-launched under the name Glamour Secrets (the first one in Quebec!) to see just what they have to offer. I had never heard of the chain before, but was informed that they have quite a few locations in Quebec, Ontario, New Brunswick, British Columbia and Alberta. Located in the Kirkland Centre right off Trans-Canada Highway 40, this particular store was very easy to find despite me not being familiar with the area.

Upon arrival, I was pleasantly surprised to see just how big the store actually is. Being an outlet location, they carry many professional brands that can often be hard to find even in the big city that is Montreal, and the best part is that they are all at a discounted price! Various beauty products can be purchased, from hair care, nail care, skin care, cosmetics, and they also sell organic and natural products. I even noticed that they had sunglasses for sale, so you can even get your fashion fix! Some of the brands that caught my attention while browsing the displays were Matrix, Rusk, CrocMacadamia, Moroccan Oil, Sexy Hair, Essie, OPI, Deca, Dali, and Colorsmash (for a full list of brands click here). Many of them I have come across in the past, but I was really impressed to see such a wide selection of brands, many of which I had never heard of before. I also noticed a salon at the back of the store and was informed that Glamour Secrets also offers salon services such as hair cuts, styling, blow-drys, colouring as well as hi and low lights. You can also get manicures and pedicures, threading, massages, facials, body treatments, lash extensions, waxing and piercings done on location - definitely a beauty haven for anyone looking for high-quality and professional grade products and services at a fraction of the retail price.

The store itself was very neat and organized, with shelved units against the walls and tables along the center housing the beauty items. I always appreciate when a store is clean and spacious since it makes the shopping experience that much more pleasant. The outlet store is also divided into different sections that are clearly marked, such as body care, makeup, cosmetics and hair tools. The salesperson was very helpful with answering my questions, and friendly staff is always so important in determining whether I enjoy shopping at a certain location and would consider coming back. Bottom line, this Trade Secrets location is definitely a must if you are in the area and are looking for great bargains on professional beauty products!

The people at Trade Secrets were so very kind and gifted me with a bunch of hair products to try out! I am so grateful for their generosity and definitely looking forward to trying them all out and sharing my reviews in the near future.

I would like to thank everyone at Trade/Glamour Secrets again for the great opportunity, it was so nice getting to explore Kirkland and now I have a new place to recommend people check out for amazing deals!

Trade Secrets - Kirkland Centre
3430 Rue Jean-Yves
Kirkland, QC
H9J 2R6

Online store: 
(delivery is free on all Canadian orders!)

Stay connected with Trade Secrets!

What are some of your favourite stores for getting professional products at a discount?


  1. that's cool! i am from the west island so it is neat to see a review of this store and perhaps i will stop in next time i am home (if i can have some self-restraint!)

    1. I had no idea you were from the the city Zoë! :) Haha self-restraint.. we all need it!

  2. I can't believe you've never heard of Trade Secrets before! It's pretty popular in Ontario, and it's where I've spent a ton of money on OPI over the years lol

    1. I must have been living under a rock then haha! There we so many OPI polishes to choose from! :)

  3. I'm moving to Canada soon and I can't wait to discover all the beauty products available there! The choices are just so limited here in Malaysia.

    1. How exciting Shireen! You will love it here, SO many brands and places to discover :)

  4. Don't think we have one here.
    But yea, it looks like a beauty heaven, next to sephora of course

  5. I live in the south shore and have never ever been to the west island lol. There is a Trade Secrets close to my place but I usually find so many of the products at 1/4th the price at winners/TJMaxx that I dont usually buy from them but do like my hot roller set that I got there! The one mall that I would go to everyday here if I could is the Carrefour Laval. But I love DIX 30 too:)


I love getting feedback and suggestions from my readers! I do my best to answer all questions, so do not hesitate to ask. Make sure to check the box "Notify me" in the comments section below to get notified when I respond, or you can also DM me @natalielovesbeauty!

Blog Design Created by pipdig