Montreal-Based Beauty and Lifestyle Blog

July 25, 2021

MERIT BEAUTY | Review + Five-Minute Minimalist Makeup Look

These days, the market is so saturated with emerging beauty brands that it takes a lot to grab my attention. Merit Beauty* is one that stood out from the rest to me. The brand was founded by Katherine Power, who is also the co-founder of Avaline Wine alongside Cameron Diaz. I was immediately drawn by the simplicity and ethos of the brand, featuring a small selection of products meant to keep your makeup routine fresh and most importantly, with no harm done as the ingredients are clean and non-toxic. I was excited to put these luxury products to the test in my latest video and share my thoughts and first impressions with you.
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