Montreal-Based Beauty and Lifestyle Blog

August 30, 2014

I.C.O.N. India 24K Richly Exotic Masque | Luxurious Detangling Conditioner

When it comes to hair care, I tend to keep things simple. I have the kind of hair that gets extremely weighed down when I use too many products all at the same time, so I usually stick to 1-2 products on top of shampoo and conditioner. Speaking of conditioners, I've been trying a new conditioning mask by a brand I was recently introduced to, and it is the I.C.O.N. India 24K Richly Exotic Masque*. Let me start off by saying, this product is basically a pot of gold for your locks. If you are looking to give your hair a burst of shine and bring it back to health, this stuff is exactly what you've been looking for! Let me break down to you why this product has worked such wonders for my hair.

 I.C.O.N.'s India 24K Richly Exotic Masque is packed full of rich plant ingredients making it vegan-friendly. When opening the jar, that is when you know you've hit the deep conditioner jackpot, or shall I say the 'hair' miracle in a tub as it actually contains small-sized particles of gold (the ingredient is listed as colloidal gold, aka tiny particles of gold mixed in water) that are visible to the eye when looking straight at the container (unfortunately my camera couldn't make the gold shimmer justice). Packed with anti-agers and antioxidants, this product promises to bring your hair back to life. Containing no parabens and high in vitamins A, C, and E, this treatment is safe for use even on colored hair and will leave it feeling not only silky smooth, but actually healthy again.

Notice the small bead on the bottom right?
This masque's main oils are Argan oil (one of my faves), Moringa oil and I.C.O.N.'s Far East blend, but if that wasn't enough, it also contains shea butter, coconut oil, soybean oil, jojoba, and the list goes on. This treatment also has what looks like tiny beads that burst when applied to the hair, which makes for a fun application. All you need to do is apply the masque to damp hair and let it sit for 5 minutes before rinsing off. Your hair will never have looked (or smelled) better!

This product has quickly become a favourite of mine and I cannot speak highly enough of it. Trust me when I say that it does not disappoint!

Looking to purchase? Here is where I got mine from.

What is your go-to treatment for bringing your hair back to its lustrous and healthy feel?

*Disclaimer: Product was provided (read here) and reviewed in accordance with my Disclosure Policy.


  1. OMG I need HAIR needs this. Always on the lookout for great hair masks. I'm currently using the Dermorganics Masque and loving it but will keep this in mind for when its done ..sounds magical lol!!

  2. I love hair treatments so I would love to try this! My grandmother is Indian and when I was a kid before I took a bath she would put coconut oil in my hair for a couple hours before I washed it. She said that it was how Indian women kept their hair shiny and silky. Now that I am older I don't do the oil treatments but my hair is very long and strong, deep conditioners are my preferred formulas.

  3. This sounds amazing and super luxurious!

  4. Hi I'm a cohost from Wake Up Wednesday. I wanted to swing by and show you some love. My hair is picky so I'm always hesitant to try new things. I will research this product and give it some thought.

  5. The texture looks gorgeous, and something about the color makes me know exactly how it smells ;) Is it not too greasy on the roots?
    Vain Pursuits

    1. Hi Audrey!

      I avoid my scalp (as with most conditioners) because yes it can be feel quite heavy, I apply from my ears down :)

  6. Stopping by to say hi from the Wake Up Wednesday Linky party. So excited to be a co-host this month! Nice to meet ya ;-)

  7. That Argan Oil is some awesome stuff isn't it?

  8. This even looks like a pot of gold.. like my hair is crying in desperation for this product.. I just wish I actually had money ha!


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