Since gravitating toward more natural beauty brands a couple of years ago, there have been quite a few that have topped my list of must tries, one of them being 100% Pure. In case you have never heard of them, 100% Pure is an organic beauty company based in California that specializes in fruit-pigmented and antioxidant rich cosmetics, including makeup, skincare, hair care and even nail polish. Their products are super clean and safe, meaning many of them even smell like you could eat them (but please don't)! I have previously tried a few of their products, namely their Fruit Pigmented Healthy Skin Foundation Powder (review + demo), their Everywhere Sun Stick SPF 30 (featured) and their Nail Polish in Coachella (worn here), so I was really looking forward to discover even more of their products. Well, the day has come and I have a handful of new-to-me goodies that I'm super excited to share with you (spoiler alert: they don't disappoint)!
After applying the 100% Pure Coffee Bean Caffeine Eye Cream* for the first time, I knew I had found a new fave. This vegan eye cream smells like dessert to me, and even though I don't drink coffee, I know how beneficial caffeine is when applied topically. If you suffer from puffy under-eyes, dark circles or even fine lines and wrinkles, this eye cream is said to tackle them all. Green tea and green coffee work to increase blood circulation in the under-eye area and brighten the skin, while other ingredients such as organic aloe vera, rose water, rosehip oil, vitamin E, rosemary, oregano, thyme and vanilla moisturize, firm and replenish the skin with vitamins, minerals and antioxidants. The cream is suitable for all skin types, is super light and holds well under makeup to top it all off!
Have you ever tried a mascara that actually smells good? The 100% Pure Fruit Pigmented Ultra Lengthening Mascara in Black Tea* is vegetarian and smells like strawberry yogurt in my opinion. But wait until you read what it's made with: black tea, chocolate, berry pigments, provitamin B5, vitamin E, oat and wheat protein, just to name a few! Not only that, but it is actually water resistant and doesn't flake. It layers nicely without clumping and separates my lashes with ease. It isn't the most volumizing, but is definitely lengthening. The brush dips slightly at the center which helps lift the lashes, although I still prefer to curl mine beforehand for optimal results.
And now for one of the prettiest coral pink lipsticks I think I've tried to date: the 100% Pure Cocoa Butter Semi-Matte Lipstick in Prickly Pear*. Go figure I chose this shade because I love prickly pears! This vegan lipstick melts on contact with your lips and immediately feels moisturizing and super rich. As you can see, my bullet seems to be sweating which I think might be due to it arriving on a frigidly cold winter's day, and since it doesn't contain artificial preservatives, it took a few days for these drops to evaporate.
See both the mascara and lipstick in action below! I applied the eye cream underneath my concealer, and as you can see my under eyes look nice and smooth.
Have you heard of 100% Pure? Anything you want to try?
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*Disclaimer: Products were provided and reviewed in accordance with my Disclosure Policy. Some affiliate links provided.